Inside SCI-Arc


11.13.09 | W. M. Keck Lecture Hall 1pm
April Greiman: Think About What You Think About

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(Photos: Lida Mahabadi)

April Greiman is a graphic designer and principal of the Los Angeles-based design firm Made in Space. She has been instrumental in the acceptance and use of advanced technology in problem solving and the design and art process since the early 1980's. She pioneered digital design and became renowned for her unique experiments with the Apple Macintosh and Quantel Paintboxes.

Clients whose projects have become legendary for her integration of technology and design include PacTel, Amgen, Accenture Tower, US West, MAK Center @ the Schindler House, the Walker Art Center, SCI-Arc, and the United States Postal Service, which commissioned the design of a commemorative stamp for the 19th Amendment in 1995.

A growing interest in the built environment has led to close collaborations with architecture firms such as Frank O. Gehry & Associates, Barton Myers, DMJM/Aecom and RoTo Architects. Her singular expertise is focused on color-surfaces-materials consulting and trans-media identity and branding projects for such clients as AOL Time Warner, Amgen, Dosa 818 and the new Madame Tussauds Museum, by Roto Architects, on Hollywood Boulevard. A recent 8,200 square foot public art commission has been implemented for the new mixed-use project and subway station, at the corner of Wilshire and Vermont in Los Angeles, on an Arquitectonica building. Currently April is the consultant for color, branding and signage/wayfinding for the Great Park of Irvine, CA, working alongside Ken Smith Landscape Architect and Mia Lehrer.

Among her most prestigious awards and honors are the Hall Chair Fellowship, Hallmark Corporation (1989); local, state and national design awards, American Institute of Architects (1994-2008); AIGA Fellowship (2003), Gold Medal, American Institute of Graphic Arts and Chrysler Award for Innovation, Chrysler Corporation (both 1998.) In 2000, April was a finalist in the Inaugural National Design Awards, and in 1999 Chair of the Presidential Design Awards Jury. A recipient of three honorary doctorates, Academy of Art University, San Francisco (2003;) Lesley University/Boston College of Art (2002;) and Kansas City Art Institute (2001.) She is also a member, and past executive committee member of the Alliance Graphique Internationale (AGI).

Exhibitions have included Drive-by Shooting; April Greiman Digital Photography, at the Pasadena Museum of California Art, 2006, organized by Merry Norris; One- Week-Only group show at the Jancar Gallery, and currently at the Centre Pompidou, Paris, Elles@CentrePompidou.

Her ideas and work have appeared in articles, interviews, reviews and broadcasts in the media, ranging from Domus and Time to The New York Times and USA Today to CNN, PBS and ESPN.

Books have included Hybrid Imagery: The Fusion of Technology and Graphic Design; It’sNotWhatAprilYouThinkIt GreimanIs; April Greiman: Floating Ideas into Time and Space; and Something from Nothing. Currently ‘the Designer’s Mind,’ is a book in progress from the UK publisher, Ilex, due to be released in 2010.