Wednesday, February 15, 7pm
W. M. Keck Lecture Hall
Intro by Hernan Diaz Alonso
Juan Herreros is a PhD Architect, Chair Professor and Director of the Thesis Program at the Madrid School of Architecture, Spain as well as a Visiting Professor at Columbia University. He has previously taught at EPFL, Lausanne, Architectural Association, London, Princeton, and ITT in Chicago. In 1984, he founded together with Iñaki Abalos the office Abalos & Herreros, in 1992 the Multimedia International League, and in 2006 his current office, Herreros Arquitectos, through which he pursues his professional, teaching and pedagogical activity.
"The architectural profession has undergone unprecedented changes in recent years. The profile of the typical architect, neatly located at the apex of the design and construction pyramid, has faded in the working processes. The ancient metaphor of the orchestra conductor is slipping through our fingers to be replaced by an architect who is obliged to listen and to engage in dialogue, to effectively explain and communicate the fundamentals of their proposals. In a world in recession, the paradigms also change while the concepts of prestige, need, quality, luxury and interest do the same. The new type of architect has to read, interpret, describe, and activate a reality which day-by-day becomes increasingly imperfect while at the same time becoming full of poetic potential which needs to be exploited in order to become the motor for transforming the world."