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10.28.10
Norris Public Art Project Unveiled in Beverly Hills

A new project backed by SCI-Arc board of trustees member and art consultant Merry Norris was recently uncovered at the northwest corner of Beverly Drive and Wilshire Boulevard in Los Angeles. The Unconscious/Das Unbewusste is a lacquered aluminum structure created by artist Franz West.

Towering over pedestrians at eighteen feet tall, The Unconscious consists of two looping abstract forms, each curving up at the bottom to create three stools that invite passersby to stop, take a seat, and directly engage with the artwork.

Artist Franz West lives and works in Vienna, and has exhibited internationally for more than three decades in galleries and museums and five times at the Venice Biennale.

The Unconscious (2010) activates the plaza at the corner of Wilshire Boulevard and Beverly Drive, capitalizing on the site's Beverly Hills "Gateway" location by presenting a visually dynamic work that encourages public interaction while challenging traditional notions of public art and monumental sculpture.

The public art project was commissioned by New York developers George Comfort & Sons in connection with the Public Art Ordinance for the new Gensler-designed building for the William Morris Endeavor Agency (WME) on Beverly Drive. Merry Norris Contemporary Art was the art consultant for the project.