Natasha Case founded Coolhaus in 2009 with Freya Estreller after working in architecture at Walt Disney Imagineering. They launched their architecturally-inspired, unique ice cream sandwich company from their barely drive-able postal van at the Coachella Music Festival to an audience of 100,000. They built a loyal following over the festival weekend and returned to LA to an abundance of viral press, a rapidly building social media following, and an eager foodie audience. Since then, Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, and was recently named UCLA LGBTQ+ 2019 Alum of the Year. She has been featured in many national publications and media outlets like Cosmo, Dwell, Bon Appetit, Bustle, Vice and NPR, Food52 and TV shows including Food Network’s Chopped, Barefoot Contessa, Unique Sweets, Good Morning America, King of Cones, Andy Cohen Live, Top Chef Jr and co-hosts her own podcast, ‘Start to Sale’ through Eater/Vox Media. In 2019 she was named UCLA LGBT Recent Alumni of the Year and joined YPO Beverly Hills chapter. She has done brand partnerships with Bustle, Lexus, MeUndies and K-Swiss amongst others. The company has become a pioneer in dessert innovation with its thoughtfully architected creations and is the leading women-owned ice cream business at grocery, growing significantly to include not only 4 trucks and 2 storefronts in LA, 2 trucks in NYC, and 4 trucks in Dallas, Texas, but consumers can now find Coolhaus’ artisan crafted ice cream sandwiches, pints and bars in 7,500+ gourmet grocery stores (in every state) ranging from Whole Foods global and Wegman's to Kroger, Safeway Albertson’s, and Publix. Coolhaus is distributed internationally in Asia and the Middle East as well. In 2019 Coolhaus launched its first dairy-free line with sandwiches and pints which has been a huge success in Whole Foods and other specialty/natural stores.
Today, Natasha leads the way as the CEO of Coolhaus, leading innovation (including novelties that will roll out in 2020) and guiding the brand with fresh, unique ideas that keep Coolhaus on top of its game as zealous expansion to become the household brand of the millennial generation continues.