Petra Blaisse started her career in 1978 at the Stedelijk Museum in Amsterdam, in the Department of Applied Arts. 1986 onwards, she worked as freelance exhibition designer and won distinction for her installations of architectural works. Gradually her focus shifted to the use of textiles, light and finishes in interior space and, at the same time, to the design of gardens and landscapes. In 1991, she founded Inside Outside. The studio worked in a multitude of creative areas, including textile, landscape and exhibition design. From 1999 Blaisse invited specialist of various disciplines to work with her and currently the team consists of about ten people of different professions and nationalities. Inside Outside works internationally, on projects of increasing technical sophistication, ambition and scale. Throughout the years, Inside Outside has collaborated with various architects and designers. Blaisse has lectured and taught extensively in Europe, Asia and the United States. Her work has been included in numerous design and architecture exhibits internationally. In 2000 a solo exhibition on Inside Outside’s work was organized at the Storefront for Art and Architecture in Soho, New York, for which Dutch graphic designer Irma Boom created Blaisse’s first publication, the “Movements, 25%” catalogue. The first monograph on the work of Petra Blaisse / Inside Outside designed by Irma Boom, has been published February 2007 by NAi Publishers and was reprinted by The Monacelli Press, a division of Random House Inc. New York, October 2009. A number of public and private buildings in which Inside Outside implemented interior and landscape interventions brought the work of Inside Outside to the attention of a broader public.
"I would like to tell stories. Stories about us, at IO, collaborating as a diverse team, working in team formation with others throughout projects in many different climates and cultures.
Stories about new developments within our studio: two new partners and moving into a new work space in a different setting.
Stories about new and recent projects, showing different perspectives, experiences and results.
Possibly wondering about what next."