Mr. Hoke will discuss the primary drive of Nike’s design output: To be the leader of “Modern Sport Design.” He will connect the dynamic relationship and intimate intersection between athletic ambition, amplification and augmentation.
His shared vision and central thesis spark revolutionary exploration and experimentation to push the limits of sport beyond the boundaries of biology. This relentless quest underscores Nike’s ability to unlock human potential within every athlete* through passion, obsession and innovation. This unlock is spurred by new creative tools that help broaden Nike’s aesthetic ambition through game-changing methods of make.
An architect by training, Mr. Hoke will connect the dots between his education, his Nike design work, and his ongoing theoretical and pragmatic approach to blur the built environment (inhabitation) with the on body environment (augmentation). These investigations propel sport forward, and also position creativity at Nike to continuously reimagine and redefine the edges of human performance.